“Marketing is a social and managerial process by which individuals and groups obtain what they need and what through creating, offering, and exchanging products of value and create.”- Philip Kotler and Gary Armstrom
You might be in the category of people who believe that Marketing is all about setting and achieving sales targets. However, it’s not only about sales. It is a vast concept that is needed to be discussed thoroughly.
Before you begin reading, giving you some clarity regarding what you can expect in this article.
- What are Marketing and its fundamentals?
- Digital VS. Traditional
- Integrated Digital Marketing
- Communication Skills
- Personal Branding
1.What is Digital Marketing? and its fundamentals.Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. The business leverages digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Fundamentals of Marketing
Marketing is based on science, not on creativity. There is science involved in it.
Marketing starts before creating the product.
It means that it starts with understanding the customer and finding out what the customer wants. After analyzing the needs creating a product that fits the needs of the customer. So marketing starts before you make a product, while you make it, sell it, and even after you sell it.
Marketing is about sending the right message to the right person at the right time.
2.Digital Vs. Traditional Marketing
Traditional marketing has many facets. For instance, it includes tangible items like print ads in magazines or newspapers, business cards. It can also include commercials on radio or TV, posters, brochures, and billboards.
Let’s have some real-life examples of traditional marketing from different categories mentioned above.
- Zoozoo by Vodafone: This is an example of broadcast marketing. Vodafone had launched ZooZoos that are white creatures having egg heads and ballooned body shapes. These are designed to promote or market Vodafone’s different value-added services and are very famous as television advertisement or broadcast marketing.
2.Billboard of Coco-cola with Straw: This is an example of OOH marketing. Famous beverage and drinks brand Coca-Cola displayed a billboard having an image of an empty Coca-Cola bottle along with a straw and caption of “refresh on the Coca-Cola side of life”. This was a very innovative and excellent OOH marketing campaign that made this billboard ad quite attractive, which attracted lots of viewers.
Digital marketing strategies evolve quickly because of trends and new technology. These strategies include those that require the use of the internet or smartphones. They haven’t been around as long as traditional methods, but they certainly pack a punch.
Common digital marketing methods include:
- Website content
- Email campaigns
- Content marketing
- Social media posts
- Clickable ads
- Affiliate marketing
- Search engine optimization (SEO)
These strategies are very popular today because of consumers’ frequent usage of the internet and mobile devices.
Have you heard about the CATT Marketing Funnel?
The CATT Marketing funnel stands for Content, Attention, Trust & Transaction.
The CATT marketing funnel is a very powerful marketing funnel introduced by India’s top Digital Marketer Digital Deepak
Wealth = n^CATT
How many of you remember door-to-door salesman who comes to our home and knocks on the door and asks to purchase a general day-to-day use product from their company? First, they drive the attention of potential customers to their products. from their sales script, they try to develop their products, and from their gain trust to buy their products may be some consumers who will purchase the product that means transaction.
Content is the king of marketing. But before making you must be very clear about the niche you have selected and within that hunger, market knowing their problems and solving by providing your products and services.
There are three major factors for selecting your niche which are passion, talent, and market. The Niche which you have select should be a combination of all 3. It should include your passion, and talent should be market demand.
Now, let us discuss the 4 Components of the CATT Funnel.
Content:-Everything you do before selling a product or service is to create content and tell people that their product or services can solve your problems or help you with something.
Attention:-After creating content, it’s time to drive the attention of a serious internet user who needs your product or services.
Trust:-After attracting user attention, you create an atmosphere of trust with your user. You can do this by testimonials, better results from the previous user. When people trust you, they automatically come to you.
Transaction: — Now people trust you, it is time to sell our products or services. Convert them into your buyers.
4.Integrated Digital Marketing
It is a combination of various digital marketing methods. These components such as email lists, sales media, search engines, and paid advertising. Content is the center of Integrated Digital Marketing Process Flow.
All components play a different role people try to push their products through marketing methods, and you need to use them simultaneously. It becomes easier for your target audience to remember your brand when you use all channels together.
It is good to have marketers in your organization who have excellent personal communication skills. As a professional marketer, you must create emotional connections with your clients. You have to make your potential customers feel valued and comfortable while telling them about your company’s services.
If you use the right interpersonal skills you will succeed in building long-term relationships. However, you have to nurture all the productive relationships. Therefore, when marketing your services, you have to convince your clients how your services will provide long-term solutions to their needs.
“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, Founder & CEO, Amazon
The process of personal branding involves finding your uniqueness, building a reputation for the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message that can be monetized.
Power of Personal Branding
- It can give rise to many brands from its influence.
- It helps to scale up your growth, sales, and revenue.
Now that you have understood the power of personal branding, you might be thinking of how to build a personal brand. Hold your nerves because now you will learn the blueprint of building a personal brand.
The Secrets of Mass Trust Blue Personal Branding
Here is a six-step formula you can follow if you want to build your brand.
1.Learn: You learn new skills through understanding the concepts, remembering the facts, and practicing the procedures.
2. Work: You have to implement your newly learned skills at work. By implementing these skills in the real world would help you to master them.
3. Blog: You should always try to put all your work and experience in the form of a blog. When you write, you understand it better.
4. Consult: You have become a personal brand by writing a blog. It’s time to start consulting other people or businesses instead of working for them.
5. Mentor: Now, You can mentor others who want to become like you. Mentoring others will increase your understanding of that topic to a new level.
6. Start-up: It’s time to start your product or service business with the understanding that you have developed about the market, the problem, and your skills.
Even when you have a startup, you still can learn and follow this cycle to build another brand. The evolution of personal branding is an ongoing process. It never ends. This is the beauty of this Blueprint.
So this was the insider’s guide to marketing and strategies to be followed even if you are in your business. Personal branding creates trust in you and your product for your customers. The better you communicate, the better you connect to your audience.
I hope I have added some value to your knowledge today about marketing.
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